Scoot Inspiring Spirit
In advertising imitation is daily business. But what do you do when one of your competitor almost copies your ideas? Ignore them? Threaten them with lawyers? Or fight them ...
The premiere of Game of Thrones final season generated activations all over the world. The experiential event commissioned by the Australian channel Foxtel was the most beautiful of all. The Grave of Thrones installation in Sydney’s Centennial Park features 34 mock grave stones, statues, monuments and mausoleums honoring the many departed Game of Thrones characters, both beloved and despised. During last weekend people could pay their respects to the well-filled Stark family tomb or spit at king Joffrey’s malicious headstone.