Graubünden Tourism – The Great Escape
The last few years we were treated with some serious cool interactive billboard campaigns. But this marketing stunt for the tourism organization Graubünden Ferien really excels in creativity and ...
A live billboard in a Swiss shopping centre shows a disturbing scene between a man and woman. Passers-by can step in and stop an escalating argument. In this bold campaign the non-profit organization Frauenzentrale Zürich is challenging people to speak out against domestic violence. The powerful video deserves to be shared.