Fundación Favaloro – The Salt You Can See

08 July 2015 | Services

More than 30% of Argentineans suffer from high blood pressure caused by excessive salt consumption. Non-profit organization Fundación Favaloro tried to fight this health problem with an intelligent and impactful awareness campaign. The idea: make the invisible enemy visible. The solution: they came up with a colored salt so that everybody become aware of the amount of salt they consume. Here you can watch the case study of this success story.