Amnesty International – Woman in Suitcase
With a confronting ambient campaign Amnesty International tried to gain awareness to stop human trafficking. On a German airport they put a woman in a transparent suitcase and put ...
More than 30% of Argentineans suffer from high blood pressure caused by excessive salt consumption. Non-profit organization Fundación Favaloro tried to fight this health problem with an intelligent and impactful awareness campaign. The idea: make the invisible enemy visible. The solution: they came up with a colored salt so that everybody become aware of the amount of salt they consume. Here you can watch the case study of this success story.