Fitness First – Bus stop weighing machine
Handing out leaflets is only one way to attract new customers for your health club. Fitness First chooses this far more creative approach. In a bus stop in Rotterdam ...
Tapping into local Andean traditions, NGO Fundación Vivir educates mothers in the Ecuadorian Andes about children’s growth to detect early signs of health issues like chronic malnutrition. They took inspiration from the sikinchi, a blanket that mothers use to carry their babies securely. The Mother Blanket features the OMS Healthy Growth chart directly sewn into the design, printed in local dialects for mothers to easily understand.