Ash – Smoking hot Tinder campaign
Instead of a finger-wagging campaign anti smoke organization ASH came up with a social experiment that appeals to the young target audience. To prove that smoking makes you less attractive ...
In order to catch public opinion attention around the lack of organ donors, the German association Für Leben has created this impactful campaign. The short documentary The Waiting Time Experiment features Michael Stapf, a man who has been waiting for seven years to receive a kidney. The initiative got a lot of media attention and during the six week campaign more than 16.000 donor cards were downloaded.