Air France – Music in the Sky
To survive the fight with price fighters Air France aims at a young and hip target audience. The airline chose music as its main marketing instrument and over the ...
In order to catch public opinion attention around the lack of organ donors, the German association Für Leben has created this impactful campaign. The short documentary The Waiting Time Experiment features Michael Stapf, a man who has been waiting for seven years to receive a kidney. The initiative got a lot of media attention and during the six week campaign more than 16.000 donor cards were downloaded.