G-Star Raw – Rookie Runway Reporters

G-Star Raw just launched this great Rookie Runway Reporters social media campaign. The Dutch fashion brand challenges the worlds best Tweeters, Flickrs, Facebookers and YouTube film-makers to present themselves in an online competition. The winning social media wizards will be sent to New York and issued with press passes for the G-star Raw show, where many celebrities and top fashionistas will be on the front row. On a special action site they will feed us their photos, tweets and status-updates by the minute.