G-Star Raw – Rookie Runway Reporters

22 December 2009 | Durables

G-Star Raw just launched this great Rookie Runway Reporters social media campaign. The Dutch fashion brand challenges the worlds best Tweeters, Flickrs, Facebookers and YouTube film-makers to present themselves in an online competition. The winning social media wizards will be sent to New York and issued with press passes for the G-star Raw show, where many celebrities and top fashionistas will be on the front row. On a special action site they will feed us their photos, tweets and status-updates by the minute.
 

09 February 2009 | Durables

IKEA – Fantasy world

Again a very well done internet campaign from Sweden. To promote a new line of eco friendly products IKEA created a magic online mix of videos, illustrations and product ...
01 October 2016 | Durables

IKEA – The Dining Club

When we cook together, we make more than just food. That’s the idea behind the IKEA Dining Club last September. In the company’s Shoreditch, London location people could prepare ...
22 June 2012 | Durables

Adidas – Ready to Run

Adidas had to come up with something good to promote its new line of Climacool running shoes, there statistics in France show that the younger audience hates running. So ...