G-Star Raw – Rookie Runway Reporters

22 December 2009 | Durables

G-Star Raw just launched this great Rookie Runway Reporters social media campaign. The Dutch fashion brand challenges the worlds best Tweeters, Flickrs, Facebookers and YouTube film-makers to present themselves in an online competition. The winning social media wizards will be sent to New York and issued with press passes for the G-star Raw show, where many celebrities and top fashionistas will be on the front row. On a special action site they will feed us their photos, tweets and status-updates by the minute.
 

18 January 2012 | Durables

IKEA – A Voyeur’s Dream

Nice guerilla campaign with a Big Brother twist in the Auber metro station in Paris. For six days five adults lived in a fully furnished 52 square meter show ...
07 June 2016 | Durables

Lockheed Martin – Field Trip to Mars

Virtual reality is a hot topic in advertising these days. Unfortunately, the most cases we see are quite underwhelming as it comes to creativity and execution. This certainly doesn’t apply ...
22 June 2010 | Durables

Volkswagen – Fast Lane fun

‘Fast Lane – Driven by fun’ is the slogan of the new campaign for the Volkswagen Polo GTI. The German car manufacturer is going to introduce the new model ...