G-Star Raw – Rookie Runway Reporters

22 December 2009 | Durables

G-Star Raw just launched this great Rookie Runway Reporters social media campaign. The Dutch fashion brand challenges the worlds best Tweeters, Flickrs, Facebookers and YouTube film-makers to present themselves in an online competition. The winning social media wizards will be sent to New York and issued with press passes for the G-star Raw show, where many celebrities and top fashionistas will be on the front row. On a special action site they will feed us their photos, tweets and status-updates by the minute.
 

21 December 2017 |

Nike – Hyper Court

With the multiple Cannes Lion-winning race track Unlimited Stadium Nike gave us a look in the future of athletics. Last week the brand again launched a high-tech sports playground ...
03 April 2014 |

Playstation – Electrifying activation

PlayStation surprised passers-by in Antwerp with an electrifying activation. A life size electrical socket was installed at Central Station with the indication to insert both fingers. Persistent travellers got ...
26 September 2018 | Durables

Bjorn Borg – Swap Drugs for Sportswear

Exercise can be a natural high and a good work-out puts the mind in a euphoric state. That’s the main message of the Chase the Exerhighs campaign by Björn ...