Lexus – Trace Your Road
Lexus like to plug its new IS Hybrid as a car for adventurers. Saatchi & Saatchi Italy translated this idea in a genuinely cool live size video game. Trace ...
To prove the water resistance of the Galaxy S5 Samsung confronted people in Zurich with an unexpected challenge. They had to jump into the ice-cold lake and take an underwater selfie. Very cool activation with a nice feel good case video.