Taco Bell – Big Ben Takeover
London’s Big Ben has been silent for the most part since conservation work began in 2017. It has only chimed for special occasions. That inspired Taco Bell for this ...
Every marketeer knows that blogs and social media are important sources for consumer insights around a brand. Gatorade makes serious business of social media monitoring. In its Chicago headquarters they built a custom made system called Mission Control. With this system the marketing department can keep track of buzz around the brand in the social media landscape. It measures blog conversations and Tweets and shows how hot those conversations are. Read more on Gatorade’s Mission Control in this article.
London’s Big Ben has been silent for the most part since conservation work began in 2017. It has only chimed for special occasions. That inspired Taco Bell for this ...
Every year nearly 15,000 bicycle wrecks are fished from the Amsterdam canals. That inspired the independent Amsterdam-based gin brand V2C to give new life to these forgotten bicycles by ...
Coke Zero submerged The United States in recent months with a wave of drinkable advertising. A billboard was kicking off an innovative multi-channel campaign with interactive commercials (in partnership ...