Gatorade – Mission Control

09 July 2010 | Fastmovers

Every marketeer knows that blogs and social media are important sources for consumer insights around a brand. Gatorade makes serious business of social media monitoring. In its Chicago headquarters they built a custom made system called Mission Control. With this system the marketing department can keep track of buzz around the brand in the social media landscape. It measures blog conversations and Tweets and shows how hot those conversations are. Read more on Gatorade’s Mission Control in this article.