Ford C-Max – Augmented Reality campaign
The first outdoor Augmented Reality campaign in the world, was done last year by Disney to promote their movie Prince of Persia. Now Ford is taking the AR technique ...
If you think projection mapping has reached its limits you have to watch this one from Gillette in the Boston Harbour. Light It Up is a dazzling mix of various projections onto buildings, walls and ultimately on water, to wish TEAM USA luck at the Olympics.