Gillette Light It Up – Water Projection Mapping

09 August 2012 | Durables

If you think projection mapping has reached its limits you have to watch this one from Gillette in the Boston Harbour. Light It Up is a dazzling mix of various projections onto buildings, walls and ultimately on water, to wish TEAM USA luck at the Olympics.

15 September 2015 | Durables

Hyundai – Instagram Quiz

Instagram advertising is booming and car brands have been doing several cool things on the social platform lately. Landrover for example launched this neat piece of adventure storytelling and ...
19 February 2010 | Durables

Adidas – Augmented Reality

Adidas uses the new technology hype augmented reality to promote their new line of sneakers. They created a virtual world that can be accessed using the Adidas site, a ...
29 June 2009 | Durables

Philips – Philips vs.

Philips uses the social network site Twitter in its new campaign. In a worldwide contest Twitterers are challenged to describe what makes Philips products unique and handy. The best ...