Gillette Light It Up – Water Projection Mapping

09 August 2012 | Durables

If you think projection mapping has reached its limits you have to watch this one from Gillette in the Boston Harbour. Light It Up is a dazzling mix of various projections onto buildings, walls and ultimately on water, to wish TEAM USA luck at the Olympics.

21 December 2017 | Durables

Nike – Hyper Court

With the multiple Cannes Lion-winning race track Unlimited Stadium Nike gave us a look in the future of athletics. Last week the brand again launched a high-tech sports playground ...
21 May 2015 | Durables

Volkswagen’s Pedestrian Detection

The best way to explain a new technology is to show how it works. That’s the idea behind this fun advertising stunt for Volkswagen’s Pedestrian Detection system in a Spanish cinema....
14 August 2015 | Durables

Samsung – Recharge Yourself

The new Samsung Galaxy S6 offers wireless charging. To promote this new feature Samsung asked the Belgian ‘upcycling artist’ Evy Puelinckx to turn unused cable spaghetti into new design ...