PETA – Behind the Leather
At first sight it seems as if people walked into a normal high-end leather store in Bangkok. But when the shoppers took a better look at the bags, belts, ...
In the peaceful Swiss region Graubünden sometimes it seems that time stood still, but when it comes to advertising the tourism agency over there is pretty progressive. That showed last year’s awesome interactive stunt and they prove it again with this very cool concept. In the mountain community of Tschlin it’s so quiet that when the village phone rings the whole population of 166 can hear it. To prove that creative agency Jung von Matt/Limmat came up with a six-day promotion, inviting people to call in. Each time a resident failed to pick up, the caller would win a Graubünden vacation. The campaign results are impressive: 4,000 conversations, 1.5 million video views, 500,000 website visits and 68 lucky prize winners.