Graubünden Tourism – The Great Escape

The last few years we were treated with some serious cool interactive billboard campaigns. But this marketing stunt for the tourism organization Graubünden Ferien really excels in creativity and fun. Via an interactive live stream a bearded resident of the small village Vrin tried to seduce busy commuters at the Zurich train station with an invitation to come visit him in the mountains (and even printing a train ticket) as an antidote to stressful city life. The feel good case video is a definite must watch.