Douwe Egberts – Bye Bye Red Eye
Sampling machines can be a great source of creative brand activation. Like this one by Dutch coffee company Douwe Egberts in O.R. Tambo International Airport near Johannesburg. The vending ...
On the Dutch national holiday Queen’s Day (April 30) brewer Grolsch launches the COOL campaign. In a special bus people can exchange lukewarm beer cans of any brand for a nice cool can of Grolsch. The upcoming months this Grolsch van will visit the major summer festivals in Holland. And starting in June every Grolsch-can will have a special cool meter, which turns blue when the beer has the perfect drinking temperature. It’s going to be a very cool summer…