Cadbury – Share the Joy
Great feel-good campaign by Cadbury in New Zealand. The chocolate brand asked people to upload their personal sounds of happiness on the Share the Joy website. Based on these ...
In this smart and very effective online activation dog food brand Güd – in partnership with the pet adoption NGO Clube dos Vira-Latas – takes advantage of the common misspelling of pure-breed dogs names while searching in Google. Every time someone searches on Google misspelling the name of the breed, Rescue Dogz names a puppy under that misspelled word and creates an ad offering the dog for free. By clicking on the ad, the person is led to the project’s page and has the chance to adopt it.