Pantene – Water Conservation Bottle
To inspire its customers to waste less water Pantene introduced this limited-edition package activation in southern California. Each bottle was equipped with a five-minute hour glass timer strapped onto ...
In this smart and very effective online activation dog food brand Güd – in partnership with the pet adoption NGO Clube dos Vira-Latas – takes advantage of the common misspelling of pure-breed dogs names while searching in Google. Every time someone searches on Google misspelling the name of the breed, Rescue Dogz names a puppy under that misspelled word and creates an ad offering the dog for free. By clicking on the ad, the person is led to the project’s page and has the chance to adopt it.