Güd – Rescue Dogz

20 March 2019 | Fastmovers

In this smart and very effective online activation dog food brand Güd – in partnership with the pet adoption NGO Clube dos Vira-Latas – takes advantage of the common misspelling of pure-breed dogs names while searching in Google. Every time someone searches on Google misspelling the name of the breed, Rescue Dogz names a puppy under that misspelled word and creates an ad offering the dog for free. By clicking on the ad, the person is led to the project’s page and has the chance to adopt it.

22 September 2014 | Fastmovers

Shell – Footstep Powered Football Pitch

In a favela in the heart of Rio de Janeiro Shell built the world’s first soccer pitch to have floodlights powered by footsteps. The 200 specially designed tiles placed ...
21 May 2009 | Fastmovers

Zoogami – Contemporary

Contemporary. That’s the keyword in the online campaign for the new Australian beer Zoogami. At first sight the site looks simple, a bit dark perhaps. But that changes completely ...
04 January 2017 | Durables

Kérastase – Hair Coach

This is an interesting example of how brands can blend the internet of things with their marketing strategy. In the fall of 2017 luxury hair care brand Kérastase will ...