Heineken – Beer-injected Sneakers

22 August 2022 | Uncategorized

To mark the launch of Heinekens new Silver lager, the beer brand teamed up with Los Angeles designer The Shoe Surgeon to create Heinekicks. The limited-edition sneakers (32 pairs only) have transparent soles filled with Silver beer which makes the shoes the first of their kind to allow someone to walk on beer. If you want to get your hands on a pair of boozy trainers, you have to go to the Edition Vault in Singapore.