McDonald's – Snow Billboard
McDonald’s treats Canadian skiers on their way to Whistler mountain to a cool piece of snow fun. A digital billboard next to the highway translates real-time snowfall data into ...
Singing some holiday carols to a few friends at a karaoke bar can be fun. But what when suddenly your performance became a concert broadcast before 30.000 people at a professional basketball game, in Times Square and on the screens of nearly every New York City taxicab? Do you have the guts to say yes and sing? Heineken dares New Yorkers in this thrilling activation.