Shell – Catching Free Fuel
81 men and women are racing on a scooter through The Hague city centre. Above their head a huge signs that says ‘tag me’. The kick-off of the Shell ...
Singing some holiday carols to a few friends at a karaoke bar can be fun. But what when suddenly your performance became a concert broadcast before 30.000 people at a professional basketball game, in Times Square and on the screens of nearly every New York City taxicab? Do you have the guts to say yes and sing? Heineken dares New Yorkers in this thrilling activation.