Polar Beer – Cell Phone Nullifier
Lot’s of people use their smartphone while having beers with friends in a bar. The Brazilian beer brand Polar Beer fights this annoying symptom of the digital era with ...
Singing some holiday carols to a few friends at a karaoke bar can be fun. But what when suddenly your performance became a concert broadcast before 30.000 people at a professional basketball game, in Times Square and on the screens of nearly every New York City taxicab? Do you have the guts to say yes and sing? Heineken dares New Yorkers in this thrilling activation.