LEGO – Happy Holiplay
The concept of this user generated content activation by reflects the essence of the brand: use your imagination to build a great memory. Great feelgood campaign....
Long live spontaneity! That’s the key message in Heineken’s new summer campaign Dropped. Heineken sent four men to remote destinations around the world, and filmed how they made their way out. Their adventures are broadcasted on a YouTube Channel. The campaign kick-off event was at New York’s JFK airport, where passengers could change their primary destination to an unknown adventure in the exciting live game Departure Roulette.