Heineken – Departure Roulette

22 July 2013 | Fastmovers

Long live spontaneity! That’s the key message in Heineken’s new summer campaign Dropped. Heineken sent four men to remote destinations around the world, and filmed how they made their way out. Their adventures are broadcasted on a YouTube Channel. The campaign kick-off event was at New York’s JFK airport, where passengers could change their primary destination to an unknown adventure in the exciting live game Departure Roulette. 

23 May 2012 | Fastmovers

Scotch-Brite – Wash Your Bill

Nice campaign that proves that you can plug a very uncool product with a young target audience. In Brazil sponge brand Scotch-Brite created a refreshing experience marketing activation in ...
13 February 2009 | Fastmovers

Sanoma Men’s Magazines – Men only think about one thing

With three steamy virals Dutch publisher Sanoma Men’s Magazines tries to persuade companies and media planners to advertise in their paper and digital brands. Because men only think about ...
30 March 2011 | Fastmovers

Flair – Fashion Tag

Among the infinite number of brandactivation concepts on Facebook sometimes you can find some pretty good ideas. For example the Fashion Tag by the Belgian woman’s magazine Flair. With ...