Heineken – Ignite

24 April 2013 | Fastmovers

At the Milan Design Week Heineken unveiled a prototype of an interactive beer bottle. The Ignite includes 8 bright LEDs, an 8-bit microprocessor, a motion detector and a wireless network transceiver and lights up when people toast or when the deejays turns op the volume. Look here for the party footage.

09 May 2011 |

Ben & Jerry's – Fairtweets

In this smart social media campaign Ben & Jerry’s uses the unused space in tweets to promote World Fair Trade Day. Their Fair Tweets app automatically generates a message ...
09 July 2010 |

Gatorade – Mission Control

Every marketeer knows that blogs and social media are important sources for consumer insights around a brand. Gatorade makes serious business of social media monitoring. In its Chicago headquarters ...
27 January 2022 | Fastmovers

Elena’s – The Heartbreak Ice Cream

Wherever there is a broken heart, there’s ice cream. That Mexican ice cream brand Elena’s to design a limited-edition product with heartbreak in mind. It includes five flavors strategically ...