Heineken – Italy Activation

16 March 2010 | Fastmovers

Please check this brilliant piece of brand activation by Heineken in Italy. With the help of two hundred accomplices – girlfriends, professors and managers – one thousand AC Milan fans were persuaded to visit a fake event combining poetry en classical music. On the day their favorite squad played Real Madrid in the Champions League! Angry faces? Hell yeah! The result is an awesome joke with loads of media attention. Look here for the case study.
 

24 April 2013 | Fastmovers

Heineken – Ignite

At the Milan Design Week Heineken unveiled a prototype of an interactive beer bottle. The Ignite includes 8 bright LEDs, an 8-bit microprocessor, a motion detector and a wireless ...
27 October 2015 | Fastmovers

NUTRALITE – HEALTH CHA SHREE GANESH

Most brands tend to stay away from religion, but during the annual Ganesh Chaturthi festival in India Nutralite (a healthy alternative to butter) took the risk and came up ...
12 April 2019 | Fastmovers

Lysol – Teddy Repair

Stuffed animals get loved to pieces. Literally. Because kids take them everywhere, they’ve been proven to be pretty dirty. 80% of stuffed toys are covered in bacteria. That why ...