Heineken – Italy Activation

16 March 2010 | Fastmovers

Please check this brilliant piece of brand activation by Heineken in Italy. With the help of two hundred accomplices – girlfriends, professors and managers – one thousand AC Milan fans were persuaded to visit a fake event combining poetry en classical music. On the day their favorite squad played Real Madrid in the Champions League! Angry faces? Hell yeah! The result is an awesome joke with loads of media attention. Look here for the case study.
 

18 October 2011 |

Contrex – Contrexperience

French water brand Contrex launched a miniral water with high calcium content. This supposedly speeds up the metabolism, thus burning calories and helping those who drink it lose weight. ...
26 June 2019 | Fastmovers

Corona – Fit Cans

On the heels of its Losing Blue campaign Corona came up with a bold and brave example to create awareness and behavior-change. For its Fit Pack the Mexican brewer ...
09 May 2011 |

Ben & Jerry's – Fairtweets

In this smart social media campaign Ben & Jerry’s uses the unused space in tweets to promote World Fair Trade Day. Their Fair Tweets app automatically generates a message ...