Heineken – Italy Activation

16 March 2010 | Fastmovers

Please check this brilliant piece of brand activation by Heineken in Italy. With the help of two hundred accomplices – girlfriends, professors and managers – one thousand AC Milan fans were persuaded to visit a fake event combining poetry en classical music. On the day their favorite squad played Real Madrid in the Champions League! Angry faces? Hell yeah! The result is an awesome joke with loads of media attention. Look here for the case study.
 

25 April 2012 | Fastmovers

Domino’s Pizza – Dododododomino’s

Check this fun idea by Domino’s Pizza in The Netherlands. With a human engine sound installed on Domino’s delivery electrical scooters they score highly on sustainable entrepreneurship and at ...
01 July 2011 |

HomePlus – Virtual Subway Store

The rebranded supermarket chain HomePlus faced a tough challenge. Their mission was to attack market leader E-mart in In South Korea without opening many more stores. They came up ...
11 April 2012 |

McDonald’s – McTimetable

Check this inventive product placement by McDonald’s in Poland. At Warsaw Central Station a promo message is integrated in the train station timetables. Did you get delayed by 20 ...