Heineken – Italy Activation

16 March 2010 | Fastmovers

Please check this brilliant piece of brand activation by Heineken in Italy. With the help of two hundred accomplices – girlfriends, professors and managers – one thousand AC Milan fans were persuaded to visit a fake event combining poetry en classical music. On the day their favorite squad played Real Madrid in the Champions League! Angry faces? Hell yeah! The result is an awesome joke with loads of media attention. Look here for the case study.
 

22 March 2011 | Fastmovers

Coca Cola – Maroon 5 session

Coca Cola calls it ‘the biggest experiment in rock history’. Maybe that’s a bit overambitious, but the live recording session with Maroon 5 certainly is an interesting marketing concept. ...
18 March 2018 |

The Times – JFK Unsilenced

On November 22, 1963, on his way to deliver a speech in Dallas, US president John F. Kennedy was assassinated. Fifty-five years later, using the latest technology, The Times ...
19 August 2011 |

Heineken – Vriesglas

Nothing tastes better than a cold beer at the end of a long and hot day. That’s why Heineken introduces the Vriesglas, a double-walled glass that instantly cools your ...