Heineken – Italy Activation

16 March 2010 | Fastmovers

Please check this brilliant piece of brand activation by Heineken in Italy. With the help of two hundred accomplices – girlfriends, professors and managers – one thousand AC Milan fans were persuaded to visit a fake event combining poetry en classical music. On the day their favorite squad played Real Madrid in the Champions League! Angry faces? Hell yeah! The result is an awesome joke with loads of media attention. Look here for the case study.
 

18 March 2018 |

The Times – JFK Unsilenced

On November 22, 1963, on his way to deliver a speech in Dallas, US president John F. Kennedy was assassinated. Fifty-five years later, using the latest technology, The Times ...
19 February 2009 | Fastmovers

KitKat – Human vending machines

Everyone knows never to accept candy from strange men. But this vendor at Londons Victoria Station is too irresistible to resist. The human vending machines are tied to Kit ...
16 June 2010 |

Shell Music Weeks

Loyalty and good music flowed together in the Shell Music Weeks. Brandbase created and developed this campaign, in which Shell costumers received a coupon with an action code each ...