Heineken – Italy Activation

16 March 2010 | Fastmovers

Please check this brilliant piece of brand activation by Heineken in Italy. With the help of two hundred accomplices – girlfriends, professors and managers – one thousand AC Milan fans were persuaded to visit a fake event combining poetry en classical music. On the day their favorite squad played Real Madrid in the Champions League! Angry faces? Hell yeah! The result is an awesome joke with loads of media attention. Look here for the case study.
 

11 April 2011 | Fastmovers

Red Bull – Art of Can

Red Bull’s international hit campaign Art of Can comes to Holland. In this project professional en amateur artists create sculptures and art installations with the used Red Bull cans. ...
30 March 2012 | Fastmovers

Domino’s Pizza – Social Pizza

This nice campaign by Domino’s Pizza Australia is worth checking out. In Social Pizza the fast food chain is encouraging its Facebook fans to create the ultimate pizza. People ...
23 May 2014 | Fastmovers

Pocari Sweat – Lunar Dream Moon Capsule

Last week Otsuka Pharmaceutical Ltd. introduced a very ambitious branded event. Somewhere next year the Japanese company plans to place a can of its sports drink Pocari Sweat on ...