Heineken – Italy Activation

16 March 2010 | Fastmovers

Please check this brilliant piece of brand activation by Heineken in Italy. With the help of two hundred accomplices – girlfriends, professors and managers – one thousand AC Milan fans were persuaded to visit a fake event combining poetry en classical music. On the day their favorite squad played Real Madrid in the Champions League! Angry faces? Hell yeah! The result is an awesome joke with loads of media attention. Look here for the case study.
 

01 April 2011 | Fastmovers

Carlsberg – Unbottle Yourself

According to Carlsberg Swedes are the most reserved people on the planet. To unleash the beast in them, the beer brand brings us a social adventure campaign in the ...
09 December 2009 | Fastmovers

Coca Cola – Facial Profiler

More and more often social media play an important role in brandactivation. In an effort to promote Coke Zero’s likeness to the original, Coca Cola recently launched the Facial ...
23 May 2014 | Fastmovers

Pocari Sweat – Lunar Dream Moon Capsule

Last week Otsuka Pharmaceutical Ltd. introduced a very ambitious branded event. Somewhere next year the Japanese company plans to place a can of its sports drink Pocari Sweat on ...