Heineken – Ignite
At the Milan Design Week Heineken unveiled a prototype of an interactive beer bottle. The Ignite includes 8 bright LEDs, an 8-bit microprocessor, a motion detector and a wireless ...
Fun activation in which Heineken really triggers people to find out the world behind a QR-code. Visitors of a Polish summer festival were able to get personal statements encoded and turned into QR stickers. Other festival guests could then scan the codes and strike up a conversation based on the statements. Look here for the case study.
At the Milan Design Week Heineken unveiled a prototype of an interactive beer bottle. The Ignite includes 8 bright LEDs, an 8-bit microprocessor, a motion detector and a wireless ...
This sampling machine by snack brand Fantastic Delites is an amazing example of the power of simplicity. On first sight it’s rather dull, but this case video shows how ...
In this smart social media campaign Ben & Jerry’s uses the unused space in tweets to promote World Fair Trade Day. Their Fair Tweets app automatically generates a message ...