Oreo – Daily Twist
To celebrate its 100th anniversary Oreo developed this innovative concept. In a hundred-day creative offensive (compliments for the excellent artwork and copy) the cookie manufacturer used all forms of ...
Fun activation in which Heineken really triggers people to find out the world behind a QR-code. Visitors of a Polish summer festival were able to get personal statements encoded and turned into QR stickers. Other festival guests could then scan the codes and strike up a conversation based on the statements. Look here for the case study.