Budweiser – Recup Arena
As part of its sponsorship of the FIFA World Cup, Budweiser has created an innovative and eco-conscious new sports facility in Sochi, Russia. The football pitch is made entirely ...
Fun activation in which Heineken really triggers people to find out the world behind a QR-code. Visitors of a Polish summer festival were able to get personal statements encoded and turned into QR stickers. Other festival guests could then scan the codes and strike up a conversation based on the statements. Look here for the case study.