Heineken – QR Festival sticker

10 January 2012 | Fastmovers

Fun activation in which Heineken really triggers people to find out the world behind a QR-code. Visitors of a Polish summer festival were able to get personal statements encoded and turned into QR stickers. Other festival guests could then scan the codes and strike up a conversation based on the statements. Look here for the case study.

18 April 2016 |

Waitrose – Live from the Farm

Modern shoppers want to know where their food is coming from. With this in mind Waitrose developed the charming and relevant omnichannel campaign Live from the Farm. For an ...
22 January 2013 |

McDonald’s – TrackMyMacca’s App

When it comes to sustainably, good food and health McDonald’s has a long way to go. To give their green image a boost McDonald’s launched the TrackMyMacca’s App.  It ...
25 February 2010 | Fastmovers

Douwe Egberts – Douwe Egberts and More

Coffee and tea manufacturer Douwe Egberts practiced brand activation before word existed. Since the 1930s Dutch women save the points on DE-packages and exchange them for cups, spoons and ...