Heineken – Vriesglas

19 August 2011 | Fastmovers

Nothing tastes better than a cold beer at the end of a long and hot day. That’s why Heineken introduces the Vriesglas, a double-walled glass that instantly cools your drink. It’s created and developed by BrandBase. A huge amount of free publicity in Dutch and international media resulted in a publicity climax: for this great innovation Heineken got nominated for a Nobel Prize!