Heineken – Vriesglas

19 August 2011 | Fastmovers

Nothing tastes better than a cold beer at the end of a long and hot day. That’s why Heineken introduces the Vriesglas, a double-walled glass that instantly cools your drink. It’s created and developed by BrandBase. A huge amount of free publicity in Dutch and international media resulted in a publicity climax: for this great innovation Heineken got nominated for a Nobel Prize!

01 August 2014 | Fastmovers

Grolsch – Movie Unlocker

Check out this nice innovation by Grolsch in Russia. The Dutch brewer took a promotional campaign for free online movies a step further.  The one-touch technology allows people to ...
31 March 2017 |

Pantene – Water Conservation Bottle

To inspire its customers to waste less water Pantene introduced this limited-edition package activation in southern California. Each bottle was equipped with a five-minute hour glass timer strapped onto ...
13 February 2009 |

Sanoma Men’s Magazines – Men only think about one thing

With three steamy virals Dutch publisher Sanoma Men’s Magazines tries to persuade companies and media planners to advertise in their paper and digital brands. Because men only think about ...