Heineken – Vriesglas

19 August 2011 | Fastmovers

Nothing tastes better than a cold beer at the end of a long and hot day. That’s why Heineken introduces the Vriesglas, a double-walled glass that instantly cools your drink. It’s created and developed by BrandBase. A huge amount of free publicity in Dutch and international media resulted in a publicity climax: for this great innovation Heineken got nominated for a Nobel Prize!

03 April 2015 | Fastmovers

Suntory – Worlds First Interactive Whisky Glass

Suntory HIBIKI is a high-end Japanese whisky blend born from a fusion of tradition and innovations. To emphasize that they created the world’s first interactive whisky glass in which ...
11 April 2012 |

McDonald’s – McTimetable

Check this inventive product placement by McDonald’s in Poland. At Warsaw Central Station a promo message is integrated in the train station timetables. Did you get delayed by 20 ...
09 December 2009 |

Coca Cola – Facial Profiler

More and more often social media play an important role in brandactivation. In an effort to promote Coke Zero’s likeness to the original, Coca Cola recently launched the Facial ...