Heineken – Vriesglas

19 August 2011 | Fastmovers

Nothing tastes better than a cold beer at the end of a long and hot day. That’s why Heineken introduces the Vriesglas, a double-walled glass that instantly cools your drink. It’s created and developed by BrandBase. A huge amount of free publicity in Dutch and international media resulted in a publicity climax: for this great innovation Heineken got nominated for a Nobel Prize!

25 February 2010 |

Douwe Egberts – Douwe Egberts and More

Coffee and tea manufacturer Douwe Egberts practiced brand activation before word existed. Since the 1930s Dutch women save the points on DE-packages and exchange them for cups, spoons and ...
03 April 2015 |

Suntory – Worlds First Interactive Whisky Glass

Suntory HIBIKI is a high-end Japanese whisky blend born from a fusion of tradition and innovations. To emphasize that they created the world’s first interactive whisky glass in which ...
23 March 2013 | Fastmovers

Oreo – Daily Twist

To celebrate its 100th anniversary Oreo developed this innovative concept. In a hundred-day creative offensive (compliments for the excellent artwork and copy) the cookie manufacturer used all forms of ...