Douwe Egberts – Douwe Egberts and More
Coffee and tea manufacturer Douwe Egberts practiced brand activation before word existed. Since the 1930s Dutch women save the points on DE-packages and exchange them for cups, spoons and ...
Nothing tastes better than a cold beer at the end of a long and hot day. That’s why Heineken introduces the Vriesglas, a double-walled glass that instantly cools your drink. It’s created and developed by BrandBase. A huge amount of free publicity in Dutch and international media resulted in a publicity climax: for this great innovation Heineken got nominated for a Nobel Prize!
Coffee and tea manufacturer Douwe Egberts practiced brand activation before word existed. Since the 1930s Dutch women save the points on DE-packages and exchange them for cups, spoons and ...
Suntory HIBIKI is a high-end Japanese whisky blend born from a fusion of tradition and innovations. To emphasize that they created the world’s first interactive whisky glass in which ...
To celebrate its 100th anniversary Oreo developed this innovative concept. In a hundred-day creative offensive (compliments for the excellent artwork and copy) the cookie manufacturer used all forms of ...