Tesco – The Unforgettable Bag
The world produces over 1 trillion plastic bags every year, the majority of these are single-use and dumped into landfill and oceans. Tesco came up with an innovative campaign ...
In this politically engaged experiment Heineken brings real-life strangers together that are divided by their beliefs. After they build a bar together the participants watch a video in which they learn about each other’s political views. After this they are asked if they want to leave or talk about their differences over a beer. Can they prove that there’s more that unites than divides us? The video is a huge hit and it has been watched millions of times. Important note: according to Heineken the people in de video are not actors.