Desperados – Skyfest
Desperados well-known for its crazy party experiments. For this one the tequila flavoured beer brand teamed up with party legend Elrow and deejays Jackmaster, Honey Dijon and Paco Osuna. ...
In this politically engaged experiment Heineken brings real-life strangers together that are divided by their beliefs. After they build a bar together the participants watch a video in which they learn about each other’s political views. After this they are asked if they want to leave or talk about their differences over a beer. Can they prove that there’s more that unites than divides us? The video is a huge hit and it has been watched millions of times. Important note: according to Heineken the people in de video are not actors.