Tesco – The Unforgettable Bag
The world produces over 1 trillion plastic bags every year, the majority of these are single-use and dumped into landfill and oceans. Tesco came up with an innovative campaign ...
In this politically engaged experiment Heineken brings real-life strangers together that are divided by their beliefs. After they build a bar together the participants watch a video in which they learn about each other’s political views. After this they are asked if they want to leave or talk about their differences over a beer. Can they prove that there’s more that unites than divides us? The video is a huge hit and it has been watched millions of times. Important note: according to Heineken the people in de video are not actors.
The world produces over 1 trillion plastic bags every year, the majority of these are single-use and dumped into landfill and oceans. Tesco came up with an innovative campaign ...
To promote its sponsorship of the New Zealand’s Music Month Beck’s Beer has developed an interactive street poster that plays and remixes music when touched. The playable posters use ...
In this smart and very effective online activation dog food brand Güd – in partnership with the pet adoption NGO Clube dos Vira-Latas – takes advantage of the common ...