Heineken – Your Heineken

01 June 2010 | Fastmovers

The personalization of beer bottles had been done before, but Heineken does it in a really great way in their new international marketing concept. Your Heineken allows beer drinkers to design and order customized six-packs for themselves or as gifts. You can submit your own pictures and text or choose from 42 pre-designed sleeves. A 3D visualization of the bottle shows the result.
 

16 June 2015 | Fastmovers

Coke Zero – Drinkable Advertising

Coke Zero submerged The United States in recent months with a wave of drinkable advertising. A billboard was kicking off an innovative multi-channel campaign with interactive commercials (in partnership ...
09 July 2010 | Fastmovers

Gatorade – Mission Control

Every marketeer knows that blogs and social media are important sources for consumer insights around a brand. Gatorade makes serious business of social media monitoring. In its Chicago headquarters ...
04 February 2016 | Fastmovers

Oreo – Wonder Vault

With this Willie Wonka style commercial Oreo creates a magical vibe around the making of its cookies. The Wonder Vault campaign hits the streets of New York with a ...