Heineken – Hotel Hoax
To celebrate the launch of the first UEFA Champions League Trophy Tour Heineken came up with this great hoax. In a hotel room with hidden cameras soccer fans were ...
The personalization of beer bottles had been done before, but Heineken does it in a really great way in their new international marketing concept. Your Heineken allows beer drinkers to design and order customized six-packs for themselves or as gifts. You can submit your own pictures and text or choose from 42 pre-designed sleeves. A 3D visualization of the bottle shows the result.