Heinz – Bacon with a Message

This is an original interpretation of the classic advertising phrase ‘the medium is the message’. To celebrate the launch of its new caramelized onion and bacon ketchup in Brazil, Heinz decided that the best way to reach bacon lovers is by using the thing love the most – the bacon itself. They produced a series of edible bacon strips marked with the campaign slogan (Heinz bacon’s arrived) and offered it in several food trucks and burger restaurants on World Bacon Day.