Heinz – The Ketchup Puzzle

02 July 2021 | Fastmovers

Last year, while social distancing and self-isolation became the norm, a nostalgic favorite began trending in our social feeds: the puzzle. So Heinz Ketchup created what might be the slowest puzzle ever made – 570 pieces all in identical Heinz Ketchup red. For those up for the challenge, Heinz decided to give the puzzle to some lucky ketchup lovers in 17 countries. The campaign – a Silver Lion winner in Cannes – received such an overwhelming response that the brand made a limited number of puzzles available for purchase, with proceeds benefiting Feeding America and Food Banks Canada.