Vodafone – Madame Tre Sesti
Nowadays, almost every multimedia campaign uses social networks. But you seldom see a concept as intriguing and innovative as Vodafone’s Madame Tre Sesti. This online fortune teller gives you ...
The ugly Christmas sweater has become a ubiquitous feature of the holiday season and many brands have jumped on the bandwagon. While most branded Christmas sweaters are designed for fun, Finnish newspaper Helsingin Sanomat came up with a more serious approach. It has created a limited collection of Christmas sweaters depicting the ugliest news of the year: climate change, war, plastic in our oceans, technological manipulation and sexual harassment. The message: by keeping these issues in the public eye, the journalists hope to move closer to resolving them.