Iliad – The Truest CEO
Corruption, populism, false promises: Italy has a bit of a truth issue. The world of telecom providers is no exception. As a newcomer on the Italian market, Iliad promises ...
The commercial ‘Pokkie Foetsie’ (Dutch slang for ‘lost mobile phone’) is quite funny, but not really a brandactivation case. But mobile operator Hi takes it to the next level with this action in a cinema theatre, where the main characters from the commercial surprise cinema goers with some live action advertising. And that’s not all, because when you lost your mobile, you have to find it. So there’s a big online search on pokkiezoeken.nl. Plus, as a mobile phone user you have to know where you have to pay extra attention to your mobile phone.