PromPerú – Suitcases of Peru
Tourism boards often spent shitloads of money on digital display in major airports. Instead of burning their marketing budget on this expensive way of advertising, Peru’s tourism board came ...
The commercial ‘Pokkie Foetsie’ (Dutch slang for ‘lost mobile phone’) is quite funny, but not really a brandactivation case. But mobile operator Hi takes it to the next level with this action in a cinema theatre, where the main characters from the commercial surprise cinema goers with some live action advertising. And that’s not all, because when you lost your mobile, you have to find it. So there’s a big online search on pokkiezoeken.nl. Plus, as a mobile phone user you have to know where you have to pay extra attention to your mobile phone.