MCDONALDS – HAPPY TABLE
With Happy Table McDonald’s takes its kids marketing strategy to the next level. Using Near Field Communication technology the fast food giant transformed dinner tables into digital playgrounds. The concept ...
With a gigantic 3D color explosion Brandbase – in close cooperation with pr agency Edelman – was responsible for the spectacular opening of the Inside Design Amsterdam event. For a minute and a half the façade of the stylish Lloyd Hotel Amsterdam transformed into the décor of a breathtaking visual experience. Visitors were stupefied by a state of the art 3D choreography of color, paint, images and music. With this event Histor was introduced as sponsor of Inside Design. At the same time we generated lots of media exposure for its new line of paint tins.