Lavazza – The Italian Experience
Passionate, romantic and born with a great sense for style and beauty. According to Lavazza Italians are internationally known for their knowledge of the good things in life. That ...
With a gigantic 3D color explosion Brandbase – in close cooperation with pr agency Edelman – was responsible for the spectacular opening of the Inside Design Amsterdam event. For a minute and a half the façade of the stylish Lloyd Hotel Amsterdam transformed into the décor of a breathtaking visual experience. Visitors were stupefied by a state of the art 3D choreography of color, paint, images and music. With this event Histor was introduced as sponsor of Inside Design. At the same time we generated lots of media exposure for its new line of paint tins.