IKEA – The Human Catalogue
Over the years IKEA has used some pretty unexpected marketing stunts to create a buzz around the launch of its print catalogue. But this one outshines them all. It’s ...
A skyline of lamps that recreates Manhattan. A trail of mirrors in the Nevada desert. A beautiful wall of picture frames in Austin. Homewares brand HomeGoods created a series of furniture based installations around the U.S. encouraging people to discover something new by looking closely. The Instagram friendly activation is part of the ‘Go Finding’ campaign, that focuses on the thrill of finding something amazing in HomeGoods stores.
Over the years IKEA has used some pretty unexpected marketing stunts to create a buzz around the launch of its print catalogue. But this one outshines them all. It’s ...
Celebrating the launch of its new Tomb Raider game XBox planned a pretty brutal PR stunt in London. Eight Lara Croft fans, which were chosen from thousands of applicants, ...
Nice Facebook-activation by Swatch to promote its new collection. Stop the Time is a Facebook game where players had to keep their mouse button pushed on a virtual watch. ...