Ford C-Max – Augmented Reality campaign
The first outdoor Augmented Reality campaign in the world, was done last year by Disney to promote their movie Prince of Persia. Now Ford is taking the AR technique ...
A skyline of lamps that recreates Manhattan. A trail of mirrors in the Nevada desert. A beautiful wall of picture frames in Austin. Homewares brand HomeGoods created a series of furniture based installations around the U.S. encouraging people to discover something new by looking closely. The Instagram friendly activation is part of the ‘Go Finding’ campaign, that focuses on the thrill of finding something amazing in HomeGoods stores.