HomePlus – Virtual Subway Store

01 July 2011 | Fastmovers

The rebranded supermarket chain HomePlus faced a tough challenge. Their mission was to attack market leader E-mart in In South Korea without opening many more stores. They came up with an innovative solution: virtual stores in subway stations. Hard working Koreans were able shop with a smartphone and their groceries were delivered at the door as soon as they got home. Look here for the case study.