Coca Cola Zero – Unlock the 007 in You
This really is a great guerrilla stunt from Belgium. To promote the premiere of the new Bond movie Skyfall unexpected train passengers in Antwerp were given a mission, and ...
The rebranded supermarket chain HomePlus faced a tough challenge. Their mission was to attack market leader E-mart in In South Korea without opening many more stores. They came up with an innovative solution: virtual stores in subway stations. Hard working Koreans were able shop with a smartphone and their groceries were delivered at the door as soon as they got home. Look here for the case study.