Honda and Forza Motorsport – Real vs. Virtual

28 February 2018 | Durables

In this thrilling ad Honda blurs the line between the real world and virtual reality. The Japanese car brand set up a head-to-head race between IndyCar driver Graham Rahal and pro gamer Peter Jeakins. Each competitor was given a 2018 Civic Type R. Rahal was behind the wheel of the real-world version, Jeakins’ entered the digital universe of Forza Motorsport 7. Honda released an adrenaline-pumping three-minute video of the race. Of course we won’t spoil the ending…

12 January 2010 |

Lego – Lego community

Building Lego is building ideas. That thought is the basis for Legoclick.com, a community where Lego-fans can exchange ideas and inspiration. This lovely short film must lead people to ...
25 August 2015 | Durables

Kagulu – Price-Scanning Truck

The Taiwanese start-up Kagulu wants to be known for its transparent and quick used car price evaluations. That’s why they came up with this creative outdoor stunt. A high-tech ...
04 January 2017 | Fastmovers

Kérastase – Hair Coach

This is an interesting example of how brands can blend the internet of things with their marketing strategy. In the fall of 2017 luxury hair care brand Kérastase will ...