Honda and Forza Motorsport – Real vs. Virtual

28 February 2018 | Durables

In this thrilling ad Honda blurs the line between the real world and virtual reality. The Japanese car brand set up a head-to-head race between IndyCar driver Graham Rahal and pro gamer Peter Jeakins. Each competitor was given a 2018 Civic Type R. Rahal was behind the wheel of the real-world version, Jeakins’ entered the digital universe of Forza Motorsport 7. Honda released an adrenaline-pumping three-minute video of the race. Of course we won’t spoil the ending…

14 February 2018 |

Diesel – Go with the Fake

Just before the start of the New York Fashion Week Diesel came up with this fun PR stunt. The fashion brand opened a bootleg store in Chinatown selling fakes ...
15 March 2017 |

Kia – The Luxury Experts Test Drive

Who drives more luxury cars than anyone? Your first guess might be a duke or a CEO or a hip-hop mogul. Actually, it’s the guy who parks their cars. ...
13 July 2015 | Durables

Pictionary – Cloud Sketch

Once in a while you come across a campaign that is so lovely that you just have to share it. Like this look-up-to-the-clouds-stunt from Guatemala for the iconic board ...