Honda and Forza Motorsport – Real vs. Virtual

28 February 2018 | Durables

In this thrilling ad Honda blurs the line between the real world and virtual reality. The Japanese car brand set up a head-to-head race between IndyCar driver Graham Rahal and pro gamer Peter Jeakins. Each competitor was given a 2018 Civic Type R. Rahal was behind the wheel of the real-world version, Jeakins’ entered the digital universe of Forza Motorsport 7. Honda released an adrenaline-pumping three-minute video of the race. Of course we won’t spoil the ending…

25 March 2013 |

The Audi Quattro – Experience

In the category toys for big boys (and girls) the Audi Quattro Experience really is top of the bill. In this state of the art interactive installation passers-by in ...
30 January 2009 |

Volkswagen – Hands on Challenge

Fantastic online campaign to promote the new Volkswagen Golf Trend in Norway. The contestants must keep their computer mouse on a virtual car. Whoever lasts longest, wins a brand-new ...
16 November 2015 | Durables

Xbox – Tomb Raider Survival Billboard

Celebrating the launch of its new Tomb Raider game XBox planned a pretty brutal PR stunt in London. Eight Lara Croft fans, which were chosen from thousands of applicants, ...