Mini – Short Cut Billboards
The urban jungle is awash with obstacles and MINI helps drivers to find the quickest way through the city with its new RTTI technology. In this campaign the creatives ...
The interactive campaign for the new Honda Jazz is called This Unpredictable Life. It consists of a tv-commercial and a free iPhone app with which you can catch content from the commercial by waving your phone. The technique is called screen hopping. It works by having sound from the TV ad recgonised by the iPhone App. When pre defined sound waves are read, the app knows to display the same character that was on screen at that moment, essentially giving you the ability to interact with the TV ad in real time.