Honda Jazz – Screen Hopping

15 February 2011 | Durables

The interactive campaign for the new Honda Jazz is called This Unpredictable Life. It consists of a tv-commercial and a free iPhone app with which you can catch content from the commercial by waving your phone. The technique is called screen hopping. It works by having sound from the TV ad recgonised by the iPhone App. When pre defined sound waves are read, the app knows to display the same character that was on screen at that moment, essentially giving you the ability to interact with the TV ad in real time.

30 December 2010 |

Nike – I AM Playr

Nike starts 2011 with this innovative and powerful campaign. I AM Playr mixes up several genres such as interactive gaming, social media and point of view video. The idea ...
07 March 2014 | Durables

Kenneth Cole – Google Glass Campaign

Is it with only about 10,000 to 20,000 digital explorers interesting to already launch a Google Glass campaign? Yes when you aim at exactly those kind of early adapters. ...
22 July 2016 |

Toyota – The Land Cruiser Emergency Network

In most parts of the Australian bush there is no mobile signal, so in case of an emergency it can be impossible to call for help. To help solve ...