Xbox – Tomb Raider Survival Billboard
Celebrating the launch of its new Tomb Raider game XBox planned a pretty brutal PR stunt in London. Eight Lara Croft fans, which were chosen from thousands of applicants, ...
The interactive campaign for the new Honda Jazz is called This Unpredictable Life. It consists of a tv-commercial and a free iPhone app with which you can catch content from the commercial by waving your phone. The technique is called screen hopping. It works by having sound from the TV ad recgonised by the iPhone App. When pre defined sound waves are read, the app knows to display the same character that was on screen at that moment, essentially giving you the ability to interact with the TV ad in real time.