Mini – Short Cut Billboards
The urban jungle is awash with obstacles and MINI helps drivers to find the quickest way through the city with its new RTTI technology. In this campaign the creatives ...
The interactive campaign for the new Honda Jazz is called This Unpredictable Life. It consists of a tv-commercial and a free iPhone app with which you can catch content from the commercial by waving your phone. The technique is called screen hopping. It works by having sound from the TV ad recgonised by the iPhone App. When pre defined sound waves are read, the app knows to display the same character that was on screen at that moment, essentially giving you the ability to interact with the TV ad in real time.
The urban jungle is awash with obstacles and MINI helps drivers to find the quickest way through the city with its new RTTI technology. In this campaign the creatives ...
G-Star Raw just launched this great Rookie Runway Reporters social media campaign. The Dutch fashion brand challenges the worlds best Tweeters, Flickrs, Facebookers and YouTube film-makers to present themselves ...
Fusion 41 is a relay race for Ford 2010 Fusion owners. In the selection process of the eight contenders Ford combines brand experience with social media. The company aims ...