Nike – The Store of the Future
In the heart in New York Nike opened a five-story concept store that could be a blueprint for the future of retail. It combines personalized services and in-store experiences and ...
The interactive campaign for the new Honda Jazz is called This Unpredictable Life. It consists of a tv-commercial and a free iPhone app with which you can catch content from the commercial by waving your phone. The technique is called screen hopping. It works by having sound from the TV ad recgonised by the iPhone App. When pre defined sound waves are read, the app knows to display the same character that was on screen at that moment, essentially giving you the ability to interact with the TV ad in real time.
In the heart in New York Nike opened a five-story concept store that could be a blueprint for the future of retail. It combines personalized services and in-store experiences and ...
Is it with only about 10,000 to 20,000 digital explorers interesting to already launch a Google Glass campaign? Yes when you aim at exactly those kind of early adapters. ...
Exercise can be a natural high and a good work-out puts the mind in a euphoric state. That’s the main message of the Chase the Exerhighs campaign by Björn ...