Honda Jazz – Screen Hopping

15 February 2011 | Durables

The interactive campaign for the new Honda Jazz is called This Unpredictable Life. It consists of a tv-commercial and a free iPhone app with which you can catch content from the commercial by waving your phone. The technique is called screen hopping. It works by having sound from the TV ad recgonised by the iPhone App. When pre defined sound waves are read, the app knows to display the same character that was on screen at that moment, essentially giving you the ability to interact with the TV ad in real time.

28 January 2014 | Durables

Nokia – Pass it On

For this interesting social photo experiment Nokia distributed 30 smartphones in 30 cities around the world. They gave the new Lumia 1020 to volunteers who have been urged to ...
22 December 2011 | Durables

Samsung Galaxy Note – Who is Notasso?

To emphasize the Galaxy Note’s graphic qualities Samsung launched the digital campaign Who is Notasso? I this great app the upcoming Spanish street artist Notasso makes a personal art ...
27 July 2009 | Durables

Volkswagen – Catch the Polo

A new model Volkswagen Polo drives across The Netherlands for a week. Whoever spots the car can hold it on the street and take over the wheel. The contestant ...