Hormel Foods – Breathable Bacon Face Mask

For many people waking up to the smell of bacon is one of the best ways to start the day. Hormel translates this idea into a fun collectible and pr campaign. The food company launched the Breathable Bacon face mask: ‘a revolutionary face mask featuring the latest in pork-scented technology.’ At breathablebacon.com, Hormel gave away free masks and for every request will donate one meal to Feeding America, up to 10,000 meals. And though constantly breathing in that smell could be a little overwhelming, all masks are gone.