Shell – Footstep Powered Football Pitch
In a favela in the heart of Rio de Janeiro Shell built the world’s first soccer pitch to have floodlights powered by footsteps. The 200 specially designed tiles placed ...
For many people waking up to the smell of bacon is one of the best ways to start the day. Hormel translates this idea into a fun collectible and pr campaign. The food company launched the Breathable Bacon face mask: ‘a revolutionary face mask featuring the latest in pork-scented technology.’ At breathablebacon.com, Hormel gave away free masks and for every request will donate one meal to Feeding America, up to 10,000 meals. And though constantly breathing in that smell could be a little overwhelming, all masks are gone.
In a favela in the heart of Rio de Janeiro Shell built the world’s first soccer pitch to have floodlights powered by footsteps. The 200 specially designed tiles placed ...
In this smart and very effective online activation dog food brand Güd – in partnership with the pet adoption NGO Clube dos Vira-Latas – takes advantage of the common ...
In this campaign Coca-Cola Israel mixes two social worlds that kids love: Facebook and summer events. The company hosted a range of summer activities where teenagers were able to ...