HP Lubricants – Roads That Honk

29 January 2018 | Fastmovers

The Jammu-Srinagar in North India is one of the most dangerous highways in the world. In this powerful campaign HP Lubricants, India’s largest automotive oil company, tries to make the road safer. They developed a innovative system that uses radar technology across dangerous hairpin bends, alerting speeding drivers to avoid collisions. Great idea that will save lives.

 

24 June 2009 | Fastmovers

Shell – Elke druppel telt

For the Shell FuelSave Euro 95 campaign BrandBase made the interactive commercial Elke Druppel Telt (Every Drip Counts) with in de leading part Dutch actor and comedian Jeroen van ...
15 August 2013 | Fastmovers

Coca-Cola – The Personalised Road

Following on with the worldwide Share a Coke campaign Coca-Cola in Israel have created this nice personalised outdoor activation. Using geo-fence technology, they created a smart phone app that ...
29 May 2018 | Fastmovers

Schweppes – The Dress for Respect

In this experiment Schweppes jumps into the #MeToo discussion and encourages men in Brazil to approach women with more respect and elegancy. 86% of Brazilian women have been harassed ...