HP Lubricants – Roads That Honk

29 January 2018 | Fastmovers

The Jammu-Srinagar in North India is one of the most dangerous highways in the world. In this powerful campaign HP Lubricants, India’s largest automotive oil company, tries to make the road safer. They developed a innovative system that uses radar technology across dangerous hairpin bends, alerting speeding drivers to avoid collisions. Great idea that will save lives.

 

23 March 2010 | Fastmovers

Ben & Jerry’s – Viva la Givolution

A nice piece of feel good brand activation by Ben & Jerry’s in Holland. With Viva la Givolution the ice cream company created an online giving chain. On a ...
10 February 2013 | Fastmovers

LEGO – Happy Holiplay

The concept of this user generated content activation by reflects the essence of the brand: use your imagination to build a great memory. Great feelgood campaign....
20 March 2019 | Fastmovers

Güd – Rescue Dogz

In this smart and very effective online activation dog food brand Güd – in partnership with the pet adoption NGO Clube dos Vira-Latas – takes advantage of the common ...