HP Lubricants – Roads That Honk

29 January 2018 | Fastmovers

The Jammu-Srinagar in North India is one of the most dangerous highways in the world. In this powerful campaign HP Lubricants, India’s largest automotive oil company, tries to make the road safer. They developed a innovative system that uses radar technology across dangerous hairpin bends, alerting speeding drivers to avoid collisions. Great idea that will save lives.