Mini – Short Cut Billboards
The urban jungle is awash with obstacles and MINI helps drivers to find the quickest way through the city with its new RTTI technology. In this campaign the creatives ...
It’s scientifically proven that mom’s smell soothes the baby. That’s why pediatricians recommend mom’s to leave a blanket or a worn t-shirt that smells like her to calm their newborns separation anxiety. Tis insight resulted in Pelushirts – a sleepshirt collection for moms to wear at night-time that folds into a stuffed animal with her soothing smell to give it to their babies during daytime. The Pelushirts were launched in partnership with baby brand Huggies and endorsed by pediatricians.