IKEA – The Dining Club
When we cook together, we make more than just food. That’s the idea behind the IKEA Dining Club last September. In the company’s Shoreditch, London location people could prepare ...
It’s scientifically proven that mom’s smell soothes the baby. That’s why pediatricians recommend mom’s to leave a blanket or a worn t-shirt that smells like her to calm their newborns separation anxiety. Tis insight resulted in Pelushirts – a sleepshirt collection for moms to wear at night-time that folds into a stuffed animal with her soothing smell to give it to their babies during daytime. The Pelushirts were launched in partnership with baby brand Huggies and endorsed by pediatricians.