Ford C-Max – Augmented Reality campaign
The first outdoor Augmented Reality campaign in the world, was done last year by Disney to promote their movie Prince of Persia. Now Ford is taking the AR technique ...
After two missed qualifications, the Danish national football team has reached rock-bottom. When sports brand Hummel recently returned as sponsor, they wanted to start with a blank page. Instead of designing a classic red-and-white outfit they created The the All-White Kit, a symbol of a clean sheet and a new beginning. This bold idea took an entire nation by surprise, as can be seen in the case video.