Hummel – All-white Football Kit

09 March 2017 | Durables

After two missed qualifications, the Danish national football team has reached rock-bottom. When sports brand Hummel recently returned as sponsor, they wanted to start with a blank page. Instead of designing a classic red-and-white outfit they created The the All-White Kit, a symbol of a clean sheet and a new beginning. This bold idea took an entire nation by surprise, as can be seen in the case video.