Adidas – Interactive Basketball
Another innovative Adidas concept. NBA-player Dwight Howard stars in an interactive video on the Adidas Basketball Channel on YouTube. It’s not possible to embed the video, which forces people ...
To celebrate its 162nd birthday in style, the upscale British wellington brand Hunter has built a 120-foot hot air balloon which closely resembles Hunter’s original design. In a huge experiential campaign the boot-shaped balloon will make a world tour. It took off from Hunter’s home country of Scotland and from there it will fly to England, Spain, Italy and Belgium. before travelling across the Atlantic to the States. During this tour it will visit festivals, shows and events. The campaign also has a social media element: anyone who spots the giant boot throughout the summer can post their snaps of it to #HunterOriginal for a chance to win a prize.