MINI – Artbeat
Video billboards are nothing new. Not even when they’re interactive. But a driving marketing machine with a staggering 48,000 LED’s, that is not your average campaign. In Art Beat ...
To celebrate its 162nd birthday in style, the upscale British wellington brand Hunter has built a 120-foot hot air balloon which closely resembles Hunter’s original design. In a huge experiential campaign the boot-shaped balloon will make a world tour. It took off from Hunter’s home country of Scotland and from there it will fly to England, Spain, Italy and Belgium. before travelling across the Atlantic to the States. During this tour it will visit festivals, shows and events. The campaign also has a social media element: anyone who spots the giant boot throughout the summer can post their snaps of it to #HunterOriginal for a chance to win a prize.