Hunter – Hot Air Boot

16 July 2018 | Durables

To celebrate its 162nd birthday in style, the upscale British wellington brand Hunter has built a 120-foot hot air balloon which closely resembles Hunter’s original design. In a huge experiential campaign the boot-shaped balloon will make a world tour. It took off from Hunter’s home country of Scotland and from there it will fly to England, Spain, Italy and Belgium. before travelling across the Atlantic to the States. During this tour it will visit festivals, shows and events. The campaign also has a social media element: anyone who spots the giant boot throughout the summer can post their snaps of it to #HunterOriginal for a chance to win a prize.

16 October 2015 | Durables

Toyota – The Barista Project

Breaking news from Toyota. Its new Kinetic Energy Recovery System takes the energy that is wasted when speeding down a car and reuses it to accelerate again. To explain ...
24 November 2011 | Durables

Citroën DS5 – Twitter race

Nice social media campaign to promote the launch of the new Citroën DS5 in Holland. Via Twitter people could tweet a DS5 to a certain location. The most persistent ...
03 March 2016 | Durables

Samsung Gear VR – #BeFearless

Virtual reality is becoming a big thing in advertising. But where most brands focus on the VR fun factor Samsung chose to go for a big idea with big ...