Philips – Parallel Lines
Last year, Philips stunned the world with the Caroussel-campaign. Their target was to promote a new line of television with a cinematic feature. This spring, Parallel Lines promises to ...
The idea: a team of eleven Hyundai Genesis cars create a 5.55 square kilometres size message from a girl to her astronaut father in space. The result: a bigger than life stunt with a touching message. The behind the scenes video and campaign site also are worth checking out.