Sony Xperia – Tablet Tackle Dixons
A funny kick-off campaign for the Sony Xperia in The Netherlands. Tomorrow the new family tablet hits the stores and customers get the chance to intercept one of them. ...
The idea: a team of eleven Hyundai Genesis cars create a 5.55 square kilometres size message from a girl to her astronaut father in space. The result: a bigger than life stunt with a touching message. The behind the scenes video and campaign site also are worth checking out.