ING – Jeugd & Geld Wijzer
BrandBase developed the concept of the Jeugd & Geld Wijzer by ING. This online tool helps parents with the financial education of their children. In a helpful design users ...
Each year during the Fashion Targets Breast Cancer campaign in Brazil special T-shirts are sold to fund the breast cancer specialized hospital IBBC. To increase the number of donations, Ogilvy Sao Paulo came up with a confronting activation featuring a breast cancer survivor. Watch the video and see how a product combined with a powerful creative idea became a multi award-winning campaign.