Fastweb – From Milan to Tokyo by subway
January 21 2013, Milan. It looks like a Monday morning like any other. You’re still a bit sleepy when you take the sub to work. But instead of arriving ...
Each year during the Fashion Targets Breast Cancer campaign in Brazil special T-shirts are sold to fund the breast cancer specialized hospital IBBC. To increase the number of donations, Ogilvy Sao Paulo came up with a confronting activation featuring a breast cancer survivor. Watch the video and see how a product combined with a powerful creative idea became a multi award-winning campaign.