Each year during the Fashion Targets Breast Cancer campaign in Brazil special T-shirts are sold to fund the breast cancer specialized hospital IBBC. To increase the number of donations, Ogilvy Sao Paulo came up with a confronting activation featuring a breast cancer survivor. Watch the video and see how a product combined with a powerful creative idea became a multi award-winning campaign.
The British non-profit organization Women’s Aid created this impressive outdoor campaign for International Women’s Day. In busy shopping streets in London and Birmingham innovative digital billboard showed the face ...
With this successful media campaign Amnesty International stood up against the death penalty in Puerto Rico. The restaurant element of the campaign got people really involved and opened a ...
With this bold and out of the box concept Británico English Institute enters a whole new (and barely legal) playfield. Just like anywhere else in the world people in ...