IBBC – Behind the T-shirt

17 January 2022 | Services

Each year during the Fashion Targets Breast Cancer campaign in Brazil special T-shirts are sold to fund the breast cancer specialized hospital IBBC. To increase the number of donations, Ogilvy Sao Paulo came up with a confronting activation featuring a breast cancer survivor. Watch the video and see how a product combined with a powerful creative idea became a multi award-winning campaign.