Ash – Smoking hot Tinder campaign
Instead of a finger-wagging campaign anti smoke organization ASH came up with a social experiment that appeals to the young target audience. To prove that smoking makes you less attractive ...
For years now, IBM has been working to create a self-thinking computer that learns instead of being programmed. With the Food Truck the company found a way to show its innovation to a large audience. In this mobile kitchen computers select the recipes, while chefs of flesh and blood turn them into completely original recipes like a Swiss-Thai asparagus quiche. Great to see how technological power can boost human creativity. Check the Cognitive Cooking campaign site for more information on the project and don’t forget to take a look at this interesting video on computational creativity.