Kasperky Lab – Kaspersky Virus Hunt
For most consumers antivirus software is a necessary evil. And a necessary evil is often not the best starting point for a cheerful brand activation. Therefore thumbs up to ...
With this nice mobile activation 20th Century Fox tries to create a positive buzz around the upcoming Ice Age movie. The app – created by augmented reality platform GoldRun – allows you to take a picture of yourselve interacting with a character from the successful film franchise. You can of course post the results on Facebook.