IKEA – The Good Ship
As part of the launch of the sustainable Greenwich store in London, IKEA caused quite a splash with their remote-controlled rubbish-clearing boats. The boats use cutting-edge technology, which allows ...
Nice guerilla campaign with a Big Brother twist in the Auber metro station in Paris. For six days five adults lived in a fully furnished 52 square meter show box that showed how IKEA furniture is compatible with small spaces. Check out this making of video.