IKEA –IKEA-fans
Despite all the modern forms of communication marketeers sometimes miss possibilities to activate their brand. An online social hotspot where fans can generate their own ideas or follow the ...
IKEA promoted the opening of its 30th store in France with this awesome outdoor installation. In front of the cathedral in Clermont Ferrand the Swedish retailer built an IKEA apartment into a vertical rock-climbing wall. With the help of professional climbing experts passers-by could take a look. Too bad there’s no video, but with these photo’s you get a pretty good impression.
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