IKEA – Movie Marketing
On the last day of the year we found this creative piece of guerrilla marketing from Austria. Many movies and TV shows use IKEA furniture on their sets. Marketing ...
IKEA promoted the opening of its 30th store in France with this awesome outdoor installation. In front of the cathedral in Clermont Ferrand the Swedish retailer built an IKEA apartment into a vertical rock-climbing wall. With the help of professional climbing experts passers-by could take a look. Too bad there’s no video, but with these photo’s you get a pretty good impression.
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