IKEA – Facebook Showroom

27 November 2009 | Durables

IKEA Sweden came up with this very intelligent social media campaign. They used the popular Facebook functionality photo tagging to promote a new store in Malmo. On the Facebook profile of store manager Gordon Gustavsson pictures of the IKEA-showrooms were uploaded. Everybody was able to tag the articles on the pictures with their names. The first one to tag won the item and that created a great buzz on the net. Look here for the insides of the campaign.

 

19 February 2010 | Durables

Adidas – Augmented Reality

Adidas uses the new technology hype augmented reality to promote their new line of sneakers. They created a virtual world that can be accessed using the Adidas site, a ...
09 March 2010 | Durables

Philips – Parallel Lines

Last year, Philips stunned the world with the Caroussel-campaign. Their target was to promote a new line of television with a cinematic feature. This spring, Parallel Lines promises to ...
31 December 2009 | Durables

IKEA – Movie Marketing

On the last day of the year we found this creative piece of guerrilla marketing from Austria. Many movies and TV shows use IKEA furniture on their sets. Marketing ...