HomeGoods – Furniture Based Art Installations
A skyline of lamps that recreates Manhattan. A trail of mirrors in the Nevada desert. A beautiful wall of picture frames in Austin. Homewares brand HomeGoods created a series ...
IKEA Sweden came up with this very intelligent social media campaign. They used the popular Facebook functionality photo tagging to promote a new store in Malmo. On the Facebook profile of store manager Gordon Gustavsson pictures of the IKEA-showrooms were uploaded. Everybody was able to tag the articles on the pictures with their names. The first one to tag won the item and that created a great buzz on the net. Look here for the insides of the campaign.