Pictionary – Cloud Sketch
Once in a while you come across a campaign that is so lovely that you just have to share it. Like this look-up-to-the-clouds-stunt from Guatemala for the iconic board ...
IKEA Sweden came up with this very intelligent social media campaign. They used the popular Facebook functionality photo tagging to promote a new store in Malmo. On the Facebook profile of store manager Gordon Gustavsson pictures of the IKEA-showrooms were uploaded. Everybody was able to tag the articles on the pictures with their names. The first one to tag won the item and that created a great buzz on the net. Look here for the insides of the campaign.