Swatch – Stop the Time
Nice Facebook-activation by Swatch to promote its new collection. Stop the Time is a Facebook game where players had to keep their mouse button pushed on a virtual watch. ...
IKEA Sweden came up with this very intelligent social media campaign. They used the popular Facebook functionality photo tagging to promote a new store in Malmo. On the Facebook profile of store manager Gordon Gustavsson pictures of the IKEA-showrooms were uploaded. Everybody was able to tag the articles on the pictures with their names. The first one to tag won the item and that created a great buzz on the net. Look here for the insides of the campaign.