IKEA – Manland
Spending a free saturday in the seemingly endless IKEA hallways is many man’s worst nightmare. The ease their pain, IKEA planned a great marketing stunt before and during the ...
Again a very well done internet campaign from Sweden. To promote a new line of eco friendly products IKEA created a magic online mix of videos, illustrations and product information. Inspiring, eye catching and to the point!
Via Webbsverige
Spending a free saturday in the seemingly endless IKEA hallways is many man’s worst nightmare. The ease their pain, IKEA planned a great marketing stunt before and during the ...
How can you change people’s behaviour for the better by making simple and fun changes to a product? That’s the idea behind the Swedish ‘The Fun Theory‘. I have ...
To launch of the MDR-1 headphone Sony developed a very cool marketing concept: the augmented reality Headphone Music Festival. On several hotspots in Tokyo’s Shibuya area they spread posters ...