The North Face – Pinnacle Project
On 26th October 1966, an outdoor goods store in San Francisco was packed with punk climbers, fashionistas, activists and local beatniks. The eclectic crowd swayed to an impromptu set ...
As part of the launch of the sustainable Greenwich store in London, IKEA caused quite a splash with their remote-controlled rubbish-clearing boats. The boats use cutting-edge technology, which allows them to collect up to 20kgs of plastic and rubbish at one time. IKEA fans will notice that the design is based on a much-loved product – the SMÅKRYP bath toy. Londoners were invited to take a turn at captaining the boats and help clean waterways off of the Thames. The rubbish collected will be upcycled into a sculpture that will take pride of place at the IKEA Greenwich store.