IKEA – Hidden Bathroom

08 May 2012 | Durables

IKEA brilliantly misled costumers of the Milan Design Fair. A chemical toilet turned out to be a doorway to a comfortable 20 square meter IKEA paradise. As the video says, It was a real (s)hit.

14 February 2018 | Durables

Diesel – Go with the Fake

Just before the start of the New York Fashion Week Diesel came up with this fun PR stunt. The fashion brand opened a bootleg store in Chinatown selling fakes ...
01 November 2013 |

ASICS – Treadmill Challenge

Ryan Hall, America’s fastest marathoner, runs an average of 4:46 a mile. How long they can ordinary people keep up at his pace? To promote its sponsorship of the ...
12 November 2018 |

MINI – Tweet to Test Drive

To simplify the retail experience for car shoppers Mini USA teamed up with Twitter. People in Los Angeles and San Francisco who are interested in the new Countryman can ...