IKEA – Hidden Bathroom

08 May 2012 | Durables

IKEA brilliantly misled costumers of the Milan Design Fair. A chemical toilet turned out to be a doorway to a comfortable 20 square meter IKEA paradise. As the video says, It was a real (s)hit.

07 March 2014 | Durables

Kenneth Cole – Google Glass Campaign

Is it with only about 10,000 to 20,000 digital explorers interesting to already launch a Google Glass campaign? Yes when you aim at exactly those kind of early adapters. ...
20 February 2012 |

Mercedes – Key to Viano

Launching a car campaign in the subway? That’s smarter than it seems when you consider that the bulk of the Berlin commuters first park their car near a metro ...
17 August 2009 |

IKEA –IKEA-fans

Despite all the modern forms of communication marketeers sometimes miss possibilities to activate their brand. An online social hotspot where fans can generate their own ideas or follow the ...