IKEA – Hidden Bathroom

08 May 2012 | Durables

IKEA brilliantly misled costumers of the Milan Design Fair. A chemical toilet turned out to be a doorway to a comfortable 20 square meter IKEA paradise. As the video says, It was a real (s)hit.

04 September 2013 | Durables

Volkswagen GTI – Bannerbahn

Bannerbahn is a fun concept that mixes digital with the real world. At Twente Airport in Holland the lay-outs of four popular Dutch websites were painted. On Friday 13th ...
27 March 2018 | Durables

Nike – Reactland

In this fun piece of experience marketing Nike shows a smart fusion of technology and product introduction. The stunt is centered around its new running model, the React. People ...
13 February 2017 | Durables

ASICS – The Big Chase

For the black and white version of the classic The Gel Lyte V sneaker the ASICS designers were inspired by film noir. To get that message across the brand ...