Nike Air Jordan – Last Shot Simulator
To celebrate the anniversary of the Air Jordan basketball fans in New York were treated to an epic brand experience. The Last Shot Simulator mixes video game with real-life ...
Over the years IKEA has used some pretty unexpected marketing stunts to create a buzz around the launch of its print catalogue. But this one outshines them all. It’s starring Yanjaa Wintersoul, a two-time world memory champion. In just one week she went beyond what’s humanly possible and memorised all of the more than 400 items in the 328-page catalogue. Last week IKEA gave people the chance to test Yanjaa via a live event on its Facebook page.