IKEA – KITCHEN BLIND TEST
IKEA’s goal is to make life in the kitchen easier. So for the re-launch of its METOD-series they came up with a PR stunt to prove just how practically designed ...
Over the years IKEA has used some pretty unexpected marketing stunts to create a buzz around the launch of its print catalogue. But this one outshines them all. It’s starring Yanjaa Wintersoul, a two-time world memory champion. In just one week she went beyond what’s humanly possible and memorised all of the more than 400 items in the 328-page catalogue. Last week IKEA gave people the chance to test Yanjaa via a live event on its Facebook page.