IKEA – The Human Catalogue

11 September 2017 | Durables

Over the years IKEA has used some pretty unexpected marketing stunts to create a buzz around the launch of its print catalogue. But this one outshines them all. It’s starring Yanjaa Wintersoul, a two-time world memory champion. In just one week she went beyond what’s humanly possible and memorised all of the more than 400 items in the 328-page catalogue. Last week IKEA gave people the chance to test Yanjaa via a live event on its Facebook page.