IKEA – The Human Catalogue

11 September 2017 | Durables

Over the years IKEA has used some pretty unexpected marketing stunts to create a buzz around the launch of its print catalogue. But this one outshines them all. It’s starring Yanjaa Wintersoul, a two-time world memory champion. In just one week she went beyond what’s humanly possible and memorised all of the more than 400 items in the 328-page catalogue. Last week IKEA gave people the chance to test Yanjaa via a live event on its Facebook page.

14 April 2009 |

Baker Tweet

Baker Tweet is one of the best commercial Twitter applications I’ve seen up to now. With a special designed device bakeries can let their Twitter followers know what’s fresh ...
22 September 2011 | Durables

IKEA – Manland

Spending a free saturday in the seemingly endless IKEA hallways is many man’s worst nightmare. The ease their pain, IKEA planned a great marketing stunt before and during the ...
04 January 2017 | Fastmovers

Kérastase – Hair Coach

This is an interesting example of how brands can blend the internet of things with their marketing strategy. In the fall of 2017 luxury hair care brand Kérastase will ...