ASICS – The Big Chase
For the black and white version of the classic The Gel Lyte V sneaker the ASICS designers were inspired by film noir. To get that message across the brand ...
Despite all the modern forms of communication marketeers sometimes miss possibilities to activate their brand. An online social hotspot where fans can generate their own ideas or follow the discussions around the brand for example. IKEA did not seize this opportunity, so their fans did. On this site you can see what happened to IKEA-fans.