LG – Quadwash Water Park
To promote its new dishwasher, LG came up with this fun summer experience. They transformed a block in New York’s Upper East Side into a giant inflatable water park ...
Despite all the modern forms of communication marketeers sometimes miss possibilities to activate their brand. An online social hotspot where fans can generate their own ideas or follow the discussions around the brand for example. IKEA did not seize this opportunity, so their fans did. On this site you can see what happened to IKEA-fans.