Nike – House of Innovation
Check this seriously cool brand experience during the Olympics. In cooperation with Selfridge London Nike created the House of Innovation: a high-tech experiential retail space designed for digitally connected ...
Despite all the modern forms of communication marketeers sometimes miss possibilities to activate their brand. An online social hotspot where fans can generate their own ideas or follow the discussions around the brand for example. IKEA did not seize this opportunity, so their fans did. On this site you can see what happened to IKEA-fans.