IKEA –IKEA-fans

17 August 2009 | Durables

Despite all the modern forms of communication marketeers sometimes miss possibilities to activate their brand. An online social hotspot where fans can generate their own ideas or follow the discussions around the brand for example. IKEA did not seize this opportunity, so their fans did. On this site you find news, blogs, ideas and even a  IKEApedia.

27 May 2011 | Durables

Nike – The Pool

In the London borough of Dagenham Nike has converted an old 1970s public swimming pool into a flashy BMX facility. After a spectacular kick off with the world’s best ...
07 March 2014 | Durables

Kenneth Cole – Google Glass Campaign

Is it with only about 10,000 to 20,000 digital explorers interesting to already launch a Google Glass campaign? Yes when you aim at exactly those kind of early adapters. ...
29 June 2009 | Durables

Philips – Philips vs.

Philips uses the social network site Twitter in its new campaign. In a worldwide contest Twitterers are challenged to describe what makes Philips products unique and handy. The best ...