IKEA –IKEA-fans

17 August 2009 | Durables

Despite all the modern forms of communication marketeers sometimes miss possibilities to activate their brand. An online social hotspot where fans can generate their own ideas or follow the discussions around the brand for example. IKEA did not seize this opportunity, so their fans did. On this site you can see what happened to IKEA-fans.

13 March 2017 |

Yeti – Crazy Cool Flagship Store

Yeti is a brand that really feels what the outdoor lovers that buy their premium cool boxes want. In the first flagship store in Austin, Texas everything that Yeti ...
17 October 2014 | Durables

Mattel Games – Shopping Mall Surprise

Great games bring people together. That’s the message Mattel wants to tell us with this interactive day-long activation that is generating quite some buzz on social media. A guy ...
09 March 2012 |

Scrabble Trickster – Scrabble Tweet

The launch of a rebellious version of the classic board game Scrabble inspired the manufacturers to this inventive and addictive advergame. The contender who forms the longest word in ...