The K-Swiss – K Space
American shoe brand K•Swiss builds the new online campaign around fourteen movies in which athletes en artists talk about their personal style, passion and inspiration. The site lay-out and ...
Despite all the modern forms of communication marketeers sometimes miss possibilities to activate their brand. An online social hotspot where fans can generate their own ideas or follow the discussions around the brand for example. IKEA did not seize this opportunity, so their fans did. On this site you can see what happened to IKEA-fans.