IKEA – KITCHEN BLIND TEST

IKEA’s goal is to make life in the kitchen easier. So for the re-launch of its METOD-series they came up with a PR stunt to prove just how practically designed IKEA kitchens are. They organized a secret supper club by building a METOD kitchen in a private apartment and invited food bloggers and journalists. What the guests didn’t know was that the chef was blind and that she had only a few hours to get to know her new kitchen before the opening night