Philips – Augmented Reality Mugs
With this campaign Philips found a great way to prove its ‘sense and simplicity’ slogan. To promote their grooming kits they didn’t use an app or other digital gimmick ...
IKEA’s goal is to make life in the kitchen easier. So for the re-launch of its METOD-series they came up with a PR stunt to prove just how practically designed IKEA kitchens are. They organized a secret supper club by building a METOD kitchen in a private apartment and invited food bloggers and journalists. What the guests didn’t know was that the chef was blind and that she had only a few hours to get to know her new kitchen before the opening night