Nike – Fuel Missions
For years Nike tries to seduce runners (to be) with technical gadgets like the iPod running app and the Fuelband. The recently launched Fuel Missions is the first game ...
IKEA’s goal is to make life in the kitchen easier. So for the re-launch of its METOD-series they came up with a PR stunt to prove just how practically designed IKEA kitchens are. They organized a secret supper club by building a METOD kitchen in a private apartment and invited food bloggers and journalists. What the guests didn’t know was that the chef was blind and that she had only a few hours to get to know her new kitchen before the opening night