Into The Storm – Augmented Reality Billboard
We at Brandactivation love a bit of well executed augmented reality. Check out this exciting billboard in the streets Sydney. Very cool work!...
The people at IKEA have the talent to give normal things a funny twist. A fine example of this creative spirit is the recent release of their cookbook Homemade is Best, a beautiful designed baking guide that contains recipes from IKEA customers. As an interactive dessert IKEA just launched the Kondis iPhone app (Kondis is Swedish for stamina). The app combines the cool ingredient photography of the cookbook with an exercise component. Pick which dessert you’re going to make and Kondis shows the amount of exercise you need to burn the calories.